Empowering CPG Brands & Manufacturers with Our Advanced Solutions

In the competitive world of Consumer Packaged Goods (CPG), brands and manufacturers need to maintain optimal product visibility, streamline operations, and make informed decisions to stay ahead. Analyticsmart offers a suite of powerful tools—Planogram Services, a Merchandising App, Data Analytics & Visualization, and Category Management—designed to help CPG companies optimize their product strategies, enhance shelf space management, and drive sales growth.

Services de planogrammes : Optimized Shelf Space for Maximum Impact

For CPG brands and manufacturers, effective product placement is key to boosting visibility and driving sales. Analyticsmart’s Planogram Service helps you create custom layouts that optimize product displays and maximize brand impact across retail channels.

  • Shelf Space Optimization: Design planograms that position high-demand products where they get the most visibility, ensuring efficient use of shelf space.
  • Custom Layouts: Tailor layouts based on store formats, product types, and sales objectives to ensure the best placement for your brand.
  • Real-Time Updates: Adjust planograms in real-time for promotions, product launches, and seasonal changes to keep displays fresh and aligned with sales goals.

Merchandising App: Streamlined Merchandising for Your Brand

Ensuring consistent product presentation across retail locations is essential for CPG success. Analyticsmart’s Merchandising App provides tools for real-time merchandising management, ensuring product displays are always up to standard.

  • Mobile Merchandising Management: Use the app to monitor and adjust product displays in real-time, ensuring compliance with planograms across all stores.
  • Task Management: Set and track merchandising tasks for store teams, ensuring consistency and adherence to brand standards.
  • Performance Monitoring: Track the effectiveness of your merchandising efforts and make data-driven adjustments to boost product visibility and sales.

Data Analytics & Visualization: Actionable Insights for CPG Success

In a data-driven industry like CPG, having the right insights is critical to making informed decisions. Analyticsmart’s Data Analytics & Visualization tools empower CPG brands and manufacturers with real-time insights into product performance, customer behavior, and inventory management.

  • Sales Analytics: Analyze product performance across different stores, regions, and customer segments to identify trends and opportunities for growth.
  • Customer Behavior Insights: Understand consumer preferences and buying patterns to tailor marketing strategies and optimize product placement.
  • Custom Dashboards: Visualize key metrics like sales, inventory, and merchandising performance through customizable, easy-to-use dashboards.

Gestion des Catégories : Optimisez Votre Assortiment de Produits

Effective Gestion de catégorie is vital for CPG brands to ensure the right product mix is available to meet consumer demand. Analyticsmart helps CPG companies streamline their category management processes to optimize product assortments, reduce stockouts, and boost profitability.

  • Assortment Planning: Use data to optimize product assortments, ensuring the right products are in the right stores at the right time.
  • Demand Forecasting: Leverage analytics to accurately forecast demand and adjust your product mix based on seasonality, trends, and consumer preferences.
  • Supplier Collaboration: Manage your supply chain more effectively by coordinating with suppliers to ensure timely deliveries and minimize stockouts or overstocks.
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