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When it comes to retail, the old adage “out of sight, out of mind” holds particularly true. Products that aren’t positioned effectively on store shelves are often overlooked by consumers, no matter how innovative or high-quality they may be. This is where retail shelf audits come into play—a practical and insightful approach to ensuring that products are not just present but are optimally placed to capture consumer attention.
In the competitive beverage industry, shelf space is a valuable asset. The way products are arranged, displayed, and maintained on the shelves has a direct impact on customer purchases and brand visibility. For beverage brands, ensuring that their products are properly placed according to planograms and readily available to consumers is key to maximizing sales. This is where the importance of shelf audits comes into play.