Every CPG organization has at least one system nobody wants to touch. The reporting tool that only one person on the team really knows how to query. The data warehouse architecture designed a decade ago for a business a third the size it is today. The spreadsheet-based workaround that started as a temporary fix and […]
Ask a beverage alcohol sales rep what slows them down most, and the answer is rarely the selling itself. It’s the paperwork that follows it. An order scribbled on a notepad that has to be re-entered back at the office. A customer visit that produces useful feedback nobody captures anywhere systematic. A route planned the […]
A field rep walks into a store in a strip mall basement, a big-box warehouse with concrete walls three feet thick, or a rural convenience store forty minutes from the nearest cell tower. She opens her merchandising app to log a planogram compliance check. The spinner turns. And turns. Eventually the app times out, and […]
Grocery retail runs on razor-thin margins and enormous SKU counts — a mid-size supermarket can carry thirty thousand or more individual items across dozens of categories, each with its own sales velocity, seasonality pattern, and supplier lead time. In that environment, on-shelf availability isn’t a nice-to-have metric buried in a quarterly report; it’s one of […]
Retail and CPG teams spend enormous energy debating shelf strategy — block sizing, category adjacency, facing counts, planogram flow, and category role. Almost none of that energy goes toward the thing that actually determines whether any of that strategy works in the real world: the underlying product data. A planogram built on outdated SKU dimensions, […]
Introduction: Category Growth Starts at the Shelf Category management has always been about understanding how products perform in context — how a shelf set influences shopper behavior, how assortment decisions drive basket size, and how placement affects conversion. For decades, the data to make those decisions well was either unavailable or arrived too late to […]
In today’s hyper-competitive alcohol market, flawless retail execution is no longer optional—it’s mission-critical. With crowded shelves, shifting regulations, and rising consumer expectations, alcohol brands must ensure every bottle, can, and promotional display is placed exactly where it should be. That’s where photo recognition technology is transforming the game—and why solutions like the merchandising intelligence app […]
In today’s hyper-competitive retail environment, execution on the store floor is just as critical as strategy in the boardroom. Even the most well-designed planograms—created to optimize shelf space, boost sales, and enhance shopper experience—can fail if they are not implemented correctly. This is where image recognition technology is redefining how retailers approach planogram audits, turning […]
Dans un paysage retail en constante évolution, le succès ne dépend plus uniquement de la qualité des produits ou des stratégies de prix. Les enseignes se tournent désormais vers des technologies avancées au premier rang desquelles figure l’Intelligence Artificielle (IA) pour renforcer l’exécution merchandising, approfondir la connaissance client et générer une croissance rentable. Pour les équipes merchandising confrontées à des […]
Pet stores sit at the intersection of functional necessity (food, bedding, grooming, health supplies) and emotional appeal (toys, accessories, décor, gifts). Customers come in for what their pets need — but they stay (and buy more) when what they see delights, educates, and inspires. Visual merchandising is the art and science of making that happen.
The cosmetics industry in Canada is thriving, with annual revenues exceeding billions of dollars. From premium skincare to innovative makeup, Canadian consumers are increasingly prioritizing beauty and personal care. For beauty retailers, this dynamic industry presents immense potential—but also fierce competition. A strong merchandising strategy is essential to stand out, attract customers, and ensure long-term success.
When it comes to retail, the old adage “out of sight, out of mind” holds particularly true. Products that aren’t positioned effectively on store shelves are often overlooked by consumers, no matter how innovative or high-quality they may be. This is where retail shelf audits come into play—a practical and insightful approach to ensuring that products are not just present but are optimally placed to capture consumer attention.
In the competitive beverage industry, shelf space is a valuable asset. The way products are arranged, displayed, and maintained on the shelves has a direct impact on customer purchases and brand visibility. For beverage brands, ensuring that their products are properly placed according to planograms and readily available to consumers is key to maximizing sales. This is where the importance of shelf audits comes into play.
