6 Biggest Beauty & Cosmetic Merchandising Issues Solved

Cosmetic merchandising is a crucial element of retail success. However, it’s no secret that managing cosmetics in-store comes with its own set of challenges. From frequent resets to stockouts, cosmetic brands face a range of issues that can impact sales and customer satisfaction. Fortunately, with the right tools, these problems can be solved efficiently.

Problems:

1. Repetitive Store Visits for Resets

Merchandisers are often required to make multiple trips to the same stores to perform resets, check compliance, and ensure products are placed correctly. This time-consuming and repetitive process can lead to inefficiencies and missed opportunities.

2. Low Planogram Compliance

One of the biggest hurdles in cosmetic merchandising is ensuring that cosmetic planograms are followed across all retail locations. When stores fail to execute planograms correctly, the result is inconsistent displays, misplaced products, and ultimately, frustrated customers.

3. Cosmetic Promotions Are Poorly Executed

Cosmetic promotions, whether for seasonal campaigns or special offers, require flawless execution on the shop floor. Poorly executed promotions, such as incorrect placement or lack of visibility, can lead to lost sales and missed opportunities to engage customers.

4. Stockouts and Inventory Issues

Out-of-stock items are a common issue in cosmetic merchandising. When popular products run out of stock, customers are left disappointed, and sales opportunities are lost. On the flip side, managing testers and stock levels can also be a challenge.

5. Inconsistent Execution Across Locations

When you have multiple retail locations, maintaining consistency in how products are displayed can be a significant challenge. Each store might have different staff or varying levels of merchandising knowledge, which leads to inconsistent brand execution.

6. Ordering Fixtures and Components Is a Hassle

Ordering the right fixtures and components for cosmetic displays can be a time-consuming and frustrating task. Incorrect or delayed orders, mismatched components, and logistics issues can lead to delays in merchandising execution and missed sales opportunities.

Solution: The Cosmetic Merchandising App by Analyticsmart

At Analyticsmart, we understand the challenges cosmetic brands face in retail. That’s why we’ve developed the Cosmetic Merchandising App—a comprehensive, AI-powered solution that solves all these problems and more.

With the Cosmetic Merchandising App, cosmetic brands can:

• Ensure Seamless Planogram Compliance: Quickly verify product placement across all locations, ensuring perfect execution of your planograms.
• Streamline Category Resets: Reduce the need for multiple store visits with real-time updates and centralized task management.
• Enhance Promotional Execution: Instantly track promotional displays and correct issues on the spot, ensuring maximum visibility for your products.
• Manage Inventory in Real-Time: Monitor stock levels and instantly identify stockouts, allowing for quick corrective actions.
• Achieve Consistency Across Locations: Gain real-time insights into store execution, ensuring brand consistency across all your retail locations.
• Simplify Fixture and Component Ordering: Order fixtures and promotional displays directly through the app, tracking them in real-time for timely replenishment.

With the Cosmetic Merchandising App, managing cosmetics becomes easier, more efficient, and more effective. Contact us today to learn how we can help streamline your cosmetic merchandising processes and drive retail success!